Messaging workshop + brand playbook
Don’t reinvent the wheel for every piece of content. We get your leadership team aligned and signed off on a single blueprint for brand messaging and positioning. After 3-6 hours of deep diving into your business, audience, and unique value drivers together, we put together a concise playbook that serves as a roadmap for all future content creation.
- A short, compelling one-liner and elevator pitch to describe your company
- Ideal customer profiles and buyer personas for developing targeted campaigns
- A summary of your unique value drivers and how they relate to each persona
- An analysis of your top competitors and positioning statements against each one
- A brief manifesto that explains your brand’s point of view and reason for being